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GCCC Strategic Communication Management Professional Sample Questions:

1. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
B) Meeting with suppliers to determine whether marketing costs can be shared.
C) Analyzing whether the sales goals for the new product are realistically achievable.
D) Designing a creative social media campaign that will highlight the product's innovative features.

2. Which action is MOST important in a leader's role for effective communication with employees?

A) Ensure all communication flows through the executive leadership.
B) Provide organization information that is approved by executive leaders.
C) Provide information and feedback on individual performance only during formal reviews.
D) Make information available so employees have the essential information to do their jobs effectively.

3. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Recommend that the senior executive adapt the presentation for each audience.
B) Rewrite the materials for each audience and forward them to the executive.
C) Reach out to a contact in each location and request audience feedback after the presentation.
D) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.

4. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
B) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.
C) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.
D) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.

5. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Suggest that current work be given to another department so communication staff could work on the new projects.
B) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
C) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
D) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.

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