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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many business functions required for effective commerce are executed outside the enterprise.
B) A large and increasing number of customer segments with varying expectations.
C) Many customers use a variety of touch points in the purchasing process.
D) All of the above.

2. What are Smarter Commerce 'Market' offerings focused on?

A) Customer buying patterns.
B) is a buy online, pick-up in the store (BOPIS).
C) Personalized customer engagements across multiple touch-points.
D) Visibility and optimization in the supply chain.

3. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

A) Customer Self Service.
B) Social Analytics.
C) Logistics Management.
D) Distributed Order Management.

4. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A) Commerce light.
B) Mobile starter store.
C) Mobile shopping studio.
D) Mobile framework.

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) eCommerce, POS, kiosk, call center.
C) Web browser, mobile applications, social platform, data mining.
D) Unica, Coremetrics, SPSS, Cognos.

Solutions: